The key primary responsibility of the Optician is to provide eyewear to the patients of our practice. This includes all selling, fitting and dispensing of eyewear within the boutique. As the optical department represents a significant portion of the practice’s income, selling with an eye toward multiple pair sales is expected.

Delivering an exceptional purchasing experience for the patient is paramount. Therefore, the Optician is responsible for all frame merchandising and display. Developing and managing relationships with our frame and product vendors and appropriately displaying eyewear provides the environment for the eyewear boutique to thrive.

Actively managing and tracking our frame inventory according to our practices inventory procedures is required.